The Sundance Film Festival is well under way in Park City Utah. Sundance, in partnership with Wayin, have integrated social media into the festival like never before, but one short film by Dove is taking the power of social media to the next level.
I was familiar with Dove’s Real Beauty Sketches campaign in 2013 that offered women the chance to describe themselves to a portrait artist who had never seen their face. Then, they were asked to describe another woman who was in the waiting area with them. The portraits were displayed side by side. The portraits in which another woman described the subject were by far everyone’s favorites because they highlighted the noticeably beautiful aspects of the women, whereas their own descriptions of themselves tended to focus on the negative perceptions they have about certain features. This campaign drew a lot of positive attention to Dove for championing the idea that we are our own worst critics and that beauty products are not what makes real beauty.
Today at the Sundance Film Festival, Dove debuted a short film about the power of the Selfie. The film follows a class of high school girls as they embark on mission impossible… teaching their mothers how to take selfies on their smartphones and upload them. The girls and their mothers then submitted the selfies to an art gallery where they were all displayed. Visitors to the gallery were given sticky notes to write messages to leave on the selfies, much like leaving a comment on an Instagram or Facebook photo. What surprised these women was that the things they disliked most about their appearance in photographs were often the most positively received parts of their selfie. The film goes on to encourage women to harness the power of the selfie to show her true self to the world with pride. Watch the short film on Mashable.
The video has already sparked social conversation from the celebrities at the film festival, and now, everyone can join the conversation on Twitter, Facebook or Dove’s Website by answering what beauty means to you using #beautyis. You can even submit your very own selfie!
Here’s a screenshot that shows you how to post on Dove’s website.
Personally, I’m excited to see the power of social media being used to redefine beauty in a positive way, especially at an event like Sundance where many in the industry feel pressured to fit into the societal mold of beauty that film, television, and magazines impose upon us. I have tremendous respect for Dove, who continues to champion “Real Beauty” in new and engaging ways. I’ll leave you with what my idea of #beautyis: confidence and a big smile!
What’s your idea of beauty?