While I was studying abroad at Oxford University over the summer, I planned a weekend trip to London with some other students. It was our first weekend trip, so we did what any traveling college student on a budget would do on their first week abroad… we looked for the cheapest hostel available to ensure that we had enough money to spend on other trips for the rest of the summer. That first week, we committed the biggest mistake that many travelers make: we didn’t read enough reviews.
Now, thanks to various websites (and that less than positive hostel experience), it is easier than ever to make a study of customer reviews a priority for every vacation planning process. Whether you are checking out a condo to rent at the beach, a boutique hotel in a foreign country, or a rental on AirBnB, there are review sites for all of your accommodation needs. For Millennials like me, Getaroom.com is the place to go. There are numerous reviews of smaller, more budget friendly boutique hotels that appeal to my generation of travelers who aren’t afraid to try a quirky B&Bs or an artsy independent hotel.
Getaroom is capitalizing on the most common behavior of Gen Y individuals, which is sharing information and opinions online. Peer reviews and the opinions of friends and family influence many day-to-day purchases, and they are becoming greater influences on how we choose where to stay and what we do on vacation. The best part: it’s never been easier to share or discover reviews thanks to review sites and Social Media.
Customer reviews are great resources for guests who are looking for potential places to stay, but they can present a challenge to hotel management. When I am planning a trip, I look for reviews that have been acknowledged by the hotel staff. I see this as a sign of hotel management’s dedication to improving guest experiences and it makes my confidence in the hotel increase. Even if a hotel has a negative review, a response from management shows that they value the opinions of their guests and will try to accommodate them.
Millennials are a generation of Social Media loving, content creating, review reading travelers who love to have the inside scoop, so it will be important for hotels, restaurants, and “local” specialty destinations to see customer review sites as another tool to reach their audiences.