A Game of Platforms

If you’re a Game of Thrones fan like me, you were likely greeted with the spinning wheel of frustration (better known as buffering) when you tried to log into HBO Go on Sunday to catch the Game Of Thrones Season 4 premiere. While every social platform was buzzing with Game of Thrones chatter, HootSuite was capitalizing on the GOT buzz with their YouTube video A Game of Social Thrones. Piggybacking off of an infographic they released in 2013 called Social Media Winter is Coming that detailed the 2013 tensions between House Facebook, House Twitter, and House Google, Friday’s video reimagines the opening landscape of Game of Thrones as the The Social Game of Thrones. Each “Social House” is depicted as it’s own kingdom, with the elusive House Snapchat operating north of the Wall. Does anyone else think that’s a reference to the free roaming Wildlings or freaky White Walkers north of the Wall, or is that just the GOT fan in me reading too far into the situation…

The one thing the Social Game of Thrones has that House Stark, House Baratheon, and House Lannister do not? The uniting social force of HootSuite campaigning to “Unite Your Social Kingdoms” in the much less bloody #GameofSocial

Well played, HootSuite, well played.

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